Xinhua net Shanghai April 23 special telegram down: "premium" popular dose not recessive prices should be vigilant: business
Instant noodles prices by related departments plan just stop again however, kang teacher partMBT Panda,drinks "lite" 10% reduction, was accused of "covert Internet prices" periodical. Reporter survey found that this "reduction of implicit price not rise, in recent years was frequently way businessmen use. Although raw material prices drive cost up, enterprise moderate prices understandable, but this "dark go up" methods to make it difficult to get public identity. The more need to be vigilant, part of a monopoly in industry mbt shoes sale enterprise, in the name of the cost, building to climb a lift "inflation" rise, actual is frittering to maintain their higher profits.
"Reduction not markups" : "lite" THHC youdao
Reporter in Shanghai xuhui district several good German, rosen, such as daily C THHC convenience store see series products of orange juice, red grapes, crystal grapes have replaced the new packaging. After the outfit from the original bottle of 500 ml capacity reduced to 450 milliliter. Reporters noticed that, although the actual capacity drink "shrink", but shelf tag still write 500 ml, the price also remains the original bottle at the level of $3.1 to 3.5.
Similarly, Erie ice factory two product price change in no circumstance, weight of more than last year, hawthorn has shrunk for 75 grams, cool "less than last year; 6 grams "Borneol peach" for 80 grams, 13 grams less than last year. Netizens in micro bo bask on the Erie ice factory cool pictures, and hawthorn jokingly warned: "guess is part of the long or ice cream sticks long?"
In view of "the price" disguised, kang teacher east China area accused admitted to a reporterMBT Kisumu, that relevant personage that its juice from 500 ml in the "lite" to 450 milliliter.
Reporter survey found that actually "Ming thin body dark prices" strategy is not news, carefully review under such THHC instant noodles, drinks can be found, the businessman to catalogue. Proficient means already
At the beginning of 2007, instant fine opened the annual "thin body" curtain, including dolphin bone from 92 grams/cup of ramen "shrink" to 85 grams/cup. Last summer drinks before listing, originally 500 ml of tingyi ice tea also from 500 ml of "diet" 10 ml.
In July 2007, tingyi, unity, today more than 10 MaiLang well-known instant noodles to put prices, on average, enterprise mark-up reached to 20%. Subsequently, development and reform commission announced the instant noodles price belongs to price in collusion behavior, violated the relevant laws. "Bright rise" be stopped again, after burying THHC remembers mark-ups "gimmick" reduction not, including from 90 grams, braised beef noodles to 85 grams of weight loss, "shrink" by more than 5%.
In the past half years, instant fine price "triple" news is impressive. In November 2010, kang teacher bag, which accounts for 10% rise in instant noodles from classical series 30% of sales volume 2 yuan rise to 2.2 yuan, once cause and don't agree with the French retailer carrefour, raise prices for war drawn-out zero.
And from started in April 2010, media reports, tingyi part of instant noodles in thin body, originally raisins again 100g of drop to 95 grams, originally 95 grams of down to 90 grams.
Merchants why prefer "recessive markup"?
Reporter survey found, in fact, the product quantity "thin body" MBT Habari, is far more than the two products. Pleasure from chips have canned for 110 grams of shrinking 120 grams, mengniu jujube yogurt from the original 1.5 kilograms and shrink to 1.2 kilograms.
"Rising prices of raw materials, market competition is intense, is many businessmen choose the main cause of tacit prices." Beijing Orient Edgar agricultural consulting Co., LTD. Analysts ChenJing said. With kang teacher daily c series, for example, product belongs to low concentration fruit juice, sugar, sugar prices as high as 30% from last year's already 5270 yuan/ton rose to present 7346 yuan/ton, increase of 39%; The price of raw PET bottles are up more since last year.
According to introducing, low concentration fruit juice shop goods quantities of juice market 80%, the enterprise all who produces fruit-juice already in the field, the competition is fierce, in order to lock consumers, maintain market share,MBT Kisumu2, general enterprise all dare not easily prices. "Consumers are more sensitive to price, if the product's alternative is stronger, so who also dare not provoke banner first. Instead, 'rise' means more subtle 2-year for consumers, not easy to detect." ChenJing said.
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